Market celebrates 60 years of business


For 60 years, Valente’s Deli Bakery and Italian Market has been a staple in the Westminster community. Known for its homemade Italian sausage and cannolis, Valente’s isn’t a place where customers are rushing in and out — it’s a place where people are greeted by a friendly staff, including father and son owners Larry and Dino Valente who consider service to their customers as their top priority.

“The number one thing is the friendliness to the customers and the relationships we have with the customers,” Larry said. “The guys and girls who work here know many customers by their names and people love that, and they come back.”

Before it was Valente’s Deli Bakery and Italian Market, it was the Rodeo Supermarket, opened by Fred and Irene Valente, Larry’s parents, in 1953 as the first supermarket in Westminster.

At age 12, Larry began working in the supermarket, and years later took over ownership, working alongside with his sisters and children.

In 1990, due to the economy, Larry, his wife Elaine and children Dino and Gina, chose to close the Rodeo Supermarket for a short time, although business never fully ended. Fortunately, just a couple of months later the family opened Valente’s Deli Bakery and Italian Market, offering authentic and imported Italian pastas, sauces, olive oils and foodstuffs, as well as homemade Italian foods like sausage, lasagna and spaghetti sauce. Now, 60 years later the same goal of providing quality food and service still stands.

“You are only as good as the last impression you make on a person, and it’s really a two-way-street,” Dino said. “You have to offer a good quality products and competitive prices, and people have to feel like they are getting value for their purchase. You give people good service, and they continue to come back, and they tell their friends and neighbors about it. That’s how you last 60 years.”

To thank their loyal customers for 60 years of business, Larry and Dino are offering a variety of sales and drawings for gift giveaways Sept. 5-14, as well as commemorative pint glasses filled with candy for $10 each. The glasses will feature the logos of both Valente’s and the Rodeo Supermarket. All of the proceeds from the glasses are going to the Mother Cabrini Shrine in Golden, in memory of Fred and Irene Valente, Larry’s parents and founders of the Rodeo Supermarket.

“I want to remember my folks, they were good to me, so I chose the Mother Cabrini Shrine for the proceeds,” Larry said. “It’s really neat. I already have people asking about the glasses.”

Valente’s, at 7250 Meade St, in Westminster, is open from 8 a.m. to 5 p.m. Monday through Saturdays. For more information, visit


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