Business

Westminster business ranks 68 on Forbes Magazine list

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Trueffect in Westminster was recently named to Forbes Magazine’s list of America’s Most Promising Companies in 2014, coming in at number 68 out of 100 companies.

The list recognizes the leading privately-held, high growth companies that boast compelling models, strong management teams and notable customers and investors. Trueffect CEO Finn Faldi said it’s rare that a company makes the list, and the honor is putting Trueffect in the elite company of innovators and market disrupters.

“We are honored and humbled to be part of such a prestigious group of winners,” Faldi said.

“This recognition is a testament to the tremendous effort put forth by our entire team each and every day and the commitment to our clients to continually innovate and achieve excellence in delivering marketing leading First-Party Advertising Technology solutions.”

Using a first-party customer data approach, Trueffect enables advertisers to improve targeting the right ad to the right person more accurately while measuring advertising effectiveness and improving performance while managing costs to all, to increase return on ad spend for their customers.

Faldi said Trueffect is able to achieve this return by providing software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. He said in the past year business has not only accelerated, but the customer retention was over 95 percent.

“We have a focus on working with customers so much so that we look at them as partners,” he said. “Working with our partners on what they need solved is our focus. We consider them part of our development team.”

In June 2013, Trueffect was also recognized as a Colorado Company to Watch, which is a program sponsored by the Colorado Office of Economic Development and International Trade in partnership with the Edward Lowe Foundation. Only 50 companies are recognized each year.

Faldi said going forward, as long as customers continue to be successful and client retention continues to grow, the company is winning.

Trueffect is located in the Westpark Center in Westminster. For more information, visit www.trueffect.com.

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