Holmes for homes: Artistic eye helps real estate sales

Interior designer helps buyers boost their appeal to the marketplace

Nina O. Miranda
Special to Colorado Community Media
Posted 9/6/18

Patty Holmes comes from a family of artists and has always had a good eye for design. But she didn’t get her opportunity to fully express that passion until she purchased ShowHomes, a 30-year old …

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Holmes for homes: Artistic eye helps real estate sales

Interior designer helps buyers boost their appeal to the marketplace

Posted

Patty Holmes comes from a family of artists and has always had a good eye for design. But she didn’t get her opportunity to fully express that passion until she purchased ShowHomes, a 30-year old franchise this year.

A closet interior designer, the opportunity to use her talents popped up when she was laid off from a corporate recruiting job last December.

“I had been doing these house flips over a course of several years and people started recognizing my capability,” she said. ”I knew I was very passionate about anything design-related, but it just didn’t seem like a possibility to make it a career until recently.”

ShowHomes is a 30-year old franchise that’s been featured on The Today Show, HGTV and the Travel Channel.

Holmes’ franchise services Denver, Aurora, Thornton, Greenwood Village and Englewood. Services range from traditional home staging using furniture already in the home and applying the client’s small budget for accessories to stage the home to using ShowHomes’ furniture and accessories altogether.

Home manager staging, where ShowHomes staff come into the home and live in furnished rooms is another service that can help avoid vandalism or ensure home pipes don’t burst in the winter.

Other services can extend further to home updates, cosmetic changes, or flooring, countertop, and hardware upgrades -- all by upgrading what’s there without changing the footprint of the home.

It’s about making a home livable and appealing for markets before selling it, she said.

“I was really impressed with the furniture and accessories this franchise had access to; they are of the highest quality,” she said. “Putting furniture in the home that enhances the home based on the character and style of the house itself is what staging is about.”

The goal is highlight a property’s unique features to would-be buyers.

”It’s all about featuring the architectural details of the house and the square footage and how to use the space,” she said. ”Almost 10 percent of people can visualize their stuff in an empty home. With staging, you’re trying to help people see themselves living there with their stuff. Making it easier for them to do that.”

After being with a different company for 17 years, the idea of moving to another corporate office environment was losing its luster.

“I spent my career in recruiting and loved it, but during my spare time, I was always reading about and shopping for my own house or helping others design their own spaces,” she said.

She got her design certification and discovered that this new venture required similar skills used in recruiting.

“In recruiting, I was always building teams to deliver something to a business to match the needs of the business. And here, I’m doing the same thing. I’m acting as a representative of the business and representing a brand and I’m doing this to make a difference for someone’s home,” she said.

Holmes said she’s never owned her own business before. A strong work ethic, drive and a passion for the brand helped but doesn’t mean it’s been an easy transition.

“Change is terrifying. Getting a team in place to tell people we’re here in the marketplace is a very different focus,” she said. ”I know we’re making our clients’ lives easier by selling the homes quicker, but you have to thrive on the unknown and be comfortable with the risk; this is the riskiest thing I’ve ever done.”

Entrepreneurship isn’t for the fainthearted, she said.

“You have to jump into it with both feet and be fully committed to it,” she said. ”It’s exciting to be learning something new. It’s fascinating. The minute you stop learning and growing, you’re ready to retire and I’m nowhere close to retiring. I can help inspire others to do this.”

For Holmes, the defining moments have come at the most opportune times.

“Do what you love and the money will come,” she said. ”If you really love what you’re doing, it makes you enjoy the work, you’re not thinking about the hours you’re putting in and it makes it worth it. Follow your passion.”

For more information on ShowHomes, visit them online at https://www.showhomes.com/denvermetro or call 1-888-483-5331 to make an appointment today.

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